Beauty

Gwen Stefani Is Launching Her Own Makeup Line

Here are the “yummy” deets on her beauty brand, GXVE.

By
2,195 Hypes

Hollaback Girl” fans, rejoice: Gwen Stefani is set to drop her very own makeup line, GXVE.

While the industry is experiencing a celebrity beauty boom, this upcoming launch is one from someone with a lived experience. Stefani, who used to be a makeup artist at various beauty counters before launching her superstar career, is bringing a unique perspective to the world of makeup with GXVE. According to Allure, the brand’s name references the way Stefani writes her signature, “G for her name and X for a kiss.”

The collection will feature many products that nod to the singer’s iconic red lips, eyeliner and sculptured eyebrow moments. With Stefani being a former global brand ambassador for Revlon, fans can expect that the launch will offer effective yet affordable beauty products.

Stay tuned as we wait for more details on GXVE before it goes live on March 3 online at Sephora.

 

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