Fashion

Victoria's Secret Celebrates All Women With New "Love Cloud" Collection Campaign

A positive change in inclusivity for the brand.

By
5,254 Hypes

Victoria's Secret Celebrates All Women With New "Love Cloud" Collection Campaign

A positive change in inclusivity for the brand.

Victoria’s Secret announces its new “Love Cloud” collection with a campaign featuring an inclusive and diverse cast.

The campaign features 18 women showcasing a new, diverse representation of Victoria’s Secret. The imagery highlights women with disabilities, pregnant women, older women and plus-sized women — a more accurate representation than the skinny standard the brand used to identify with.

The launch is another step in the right direction for VS, after the lingerie company faced backlash over sexism and its lack of representation. Recently, the brand also cast its first Black trans model, Emira D’Spain.

“After listening to and being inspired by the real needs of our consumers, Love Cloud has been created as a collection that fits everyday comfort without sacrificing functionality or sexiness. With this new line, we are launching high quality bras and panties in shapes that fit women’s daily needs, in our ongoing effort to develop products that champion women and support their individual journeys”, says Janie Schaffer, Chief Design Officer for Victoria’s Secret Lingerie.

Schaffer, playfully called “The Knicker Queen,” has been in the lingerie industry for decades. At one point, most were unsure if she could save the sinking ship that was Victoria’s Secret. Now, the brand is relieving consumers of all suspicions and delivering true representation with updated options.

The new selection of all-day comfort bras and panties are designed to feel as light as a cloud. The collection includes six bra silhouettes and three matching underwear styles — including two adjustable panties, a first for the brand. The intimates line starts at $39.50 USD for bras and $16.50 USD for panties, and is available in sizes 32A-40DDD and XS-XXL.

The “Love Cloud” collection will be available in-stores and online at Victoria’s Secret starting February 17.

Read Full Article
Share this article

What to Read Next

Sofía Jirau Makes History as First Victoria's Secret Model With Down Syndrome
Fashion

Sofía Jirau Makes History as First Victoria's Secret Model With Down Syndrome

“I’ll tell everyone to just dream. To dream, because every dream can come true.”
4,849 Hypes

Darren Barnet Is Victoria's Secret's First Male Ambassador
Fashion

Darren Barnet Is Victoria's Secret's First Male Ambassador

The ‘Never Have I Ever’ star joins the brand for its “Gender Free” collection.
5,714 Hypes

Victoria’s Secret Launches Inclusive Lingerie Brand Elomi
Fashion

Victoria’s Secret Launches Inclusive Lingerie Brand Elomi

The beginning of a new era.
2,417 Hypes


Victoria's Secret Launches New Bombshell Perfume, Sundrenched
Beauty

Victoria's Secret Launches New Bombshell Perfume, Sundrenched

Infused with notes of sunset coral peony, guava blossom and warm sands.
1,714 Hypes

Asian-American Woman Killed After Being Followed Home
Culture

Asian-American Woman Killed After Being Followed Home

When will the violence against women and anti-Asian hate stop?
1,323 Hypes

February's Full Moon in Leo Is All About Me Season
Culture 

February's Full Moon in Leo Is All About Me Season

Find out what’s in store for your zodiac sign.
21,939 Hypes

Yoon Ahn Teases Forthcoming Nike Collab
Footwear

Yoon Ahn Teases Forthcoming Nike Collab

Bringing her Y2K aesthetic to another partnership with the Swoosh.
5,237 Hypes

The Top 8 Hip-Hop Artists To Watch in 2022
Music 

The Top 8 Hip-Hop Artists To Watch in 2022

From BIA to DreamDoll, meet the rising female rappers of today’s generation.
11,109 Hypes

Kim Shui Delivers Sultry Elegance With FW22 Collection
Fashion 

Kim Shui Delivers Sultry Elegance With FW22 Collection

The designer creates a subversively sexy range of garments for the modern woman.
3,234 Hypes

The Nike Dunk High Returns in "Dark Powder Blue"
Footwear

The Nike Dunk High Returns in "Dark Powder Blue"

Expected to release some time this spring.
4,404 Hypes

6 Korean Zombie Shows and Movies to Watch After 'All of Us Are Dead'
Film & TV

6 Korean Zombie Shows and Movies to Watch After 'All of Us Are Dead'

Our all-time favorites, from ‘Train to Busan’ to ‘Kingdom.’
52,626 Hypes

Ceremonia Introduces 2 New Wash Day Treatments
Beauty

Ceremonia Introduces 2 New Wash Day Treatments

Designed to give your hair extra TLC on your weekly reset days.
1,754 Hypes

Brunch Celebrates the Big Apple in "New York IRL" Campaign
Footwear

Brunch Celebrates the Big Apple in "New York IRL" Campaign

Featuring its new hero line of slippers dubbed l’Essentiel.
1,735 Hypes

BTS Announces First Concert in Korea in Over 2 Years
Music

BTS Announces First Concert in Korea in Over 2 Years

The show will also be streamed online for ARMYs worldwide.
790 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.