Adidas and Gucci Collaborate On Retro Sportswear for the Modern Age
Step into the sporty world of Alessandro Michele, now with an official release date.
After months of anticipation following its Fall/Winter 2022 runway debut, adidas and Gucci dropped the next teaser for their upcoming partnership in the form of a lookbook shot by photographer Carlijn Jacobs.
So far, the collaboration has resulted in a sportswear collection dripping in ’70s and ’80s nostalgia, designed by Gucci’s creative director Alessandro Michele. The Fall 2022 lookbook is inspired by archival catalogs and brings retro sportswear to the forefront of the partnership. Stripes take center stage throughout the collection, acting as a nod to the design heritage of both brands. Elsewhere, Gucci’s signature GG monogram is fused with adidas’ iconic trefoil and delicately plastered across this season’s garments.
The collaboration also seeks to flip tradition on its head and rewrite all existing style rules, reimagining typically formal pieces like silk scarves and suede loafers with a more casual approach. Similarly, the retro sports catalog aesthetic is brought into the modern world and revamped for future generations.
The adidas x Gucci collection is set to launch on June 7 and will be available to purchase in select Gucci stores, pop-ups and on Gucci’s website. In the meantime, check out Gucci’s FW22 runway show where the collaboration was first revealed.
