Fashion

Reformation and Suki Waterhouse Are on a Mission to Make Tour Merch Sustainable

We’re with the band and with the planet too.

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Reformation and Suki Waterhouse Are on a Mission to Make Tour Merch Sustainable

We’re with the band and with the planet too.

LA-based brand Reformation is entering the music scene in a bid to make tour merchandise more sustainable. The new program, “We’re With The Band” sees custom artist designs made exclusively available on Reformation’s sustainable T-shirts, made with ethical production processes. Each piece made by the brand is 100% carbon neutral, with a commitment to becoming climate positive by 2025.

The new initiative kicks off in collaboration with musician and model Suki Waterhouse, with designs drawing inspiration from some of her popular tracks. “Reformation are well known for their dresses but my top favorites are their denim and tees. I’m a huge fan of the Muse Tee and I was so excited that we were able to create this line together around my music,” Waterhouse shares in a press release. “We worked on three sustainable designs from ‘The Devil I Know,’ ‘Good Looking’ and ‘Melrose Meltdown’ – I hope you love wearing them as much as I did designing them!”

The first release of “We’re With the Band,” in partnership with Suki Waterhouse, is available on Reformation’s website.

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