Paying homage to its roots, BAPE takes a nostalgic approach, featuring designs that harken back to a rambunctious childhood and adolescence. The SS23 lookbook focuses on two narratives, “Young Rich Boy” and “Retro Film Shooting.” The former uses the BAPE®︎ Logo Monogram as its North Star, leading with velour’s sense of elevated simplicity. “Retro Film Shooting” owes its name to its medium as pieces like the Thermography Shark Hoodie and Cookie Camo Varsity Jacket are shot with film cameras, resulting in a more warm and personable aesthetic.
Underscoring its position as a beacon for Japanese streetwear and fashion around the world, BAPE’s commemorative assortment takes inspiration from various keystone moments along the brand’s history, incorporating signature motifs, trademark patterns and familiar characters, creating a wearable yearbook of sorts. The SS23 collection nods to preppy school clothing, space uniforms, sports culture as well as a more rugged outdoorsy approach. The men’s department is comprised of staples, like the Busy Work Pants, BAPE® Boyscout Shirt, as well as the statement-making and versatile Balaclava Hoodie. Dynamic patterns arrive in the form of the Honeycomb Camo print, alongside the ABC and Woodland versions, referencing the adventure-ready garments and the Japanese culture range.
Elsewhere, the ladies receive a more vibrant treatment as the Y2K-appropriate Gradiation series boasts aesthetically pleasing ombré patterns as well as the It girl-approved BAPE® Logo Monogram Tracksuit and sporty-chic Football Jersey. Meanwhile, tiny tots are not left behind as the kids’ section is brimming with options designed to get an A in class. Frilled gingham dresses accompany candy-colored varsity and collegiate sweaters, joining the 4 Ways Jacket, which is suited for getting down and dirty.
BAPE plans to unveil a series of collaborations celebrations, including BAPE GALLERY, BAPETAVERSE, BAPE STA for its 30th Anniversary starting in April.
Take a peek at its SS23 collection in the gallery above.