GUESS Blends Baroque Romanticism With Rock 'n' Roll Edge for SS26
In a campaign full of lace, leather and late-night sensuality.
GUESS is slowing things down for Spring/Summer 2026 with a collection that feels like a beautiful, smoldering daydream. The campaign, titled “A Baroque Reverie,” reimagines classic Americana through a late-’90s lens, shot by the talented Eli Russell Linnetz and with design direction by Nicolai Marciano. Think crystal chandeliers, painted backdrops and a “lit-from-within” sensuality that blurs the lines between rock-and-roll edge and delicate romanticism.
Womenswear takes the lead this season, mixing tough textures with ethereal layers. You’ll find chiffon and suede emerging as the stars of the show, draped alongside satin slip dresses and silk blouses. The brand’s signature cracked leather has been softened into dreamy crinkle finishes across wide-leg cargo pants and tailored sets. Key pieces, like the cropped leather jacket adorned with floral appliqué and rhinestone-studded bodysuits, offer that perfectly “undone” vibe that GUESS does best.
The accessories are just as show-stopping. The Claudia bag makes a high-voltage return in pink metallic, brown suede and a wild new oversized zebra print. For the guys, the energy is “slept-in sartorial,” featuring crinkle-finished suits and a leather shirt-and-tie pairing that feels dangerously rock-and-roll. This is nostalgic, raw and 100% effortless cool.
Take a look at the campaign above and head to the brand’s website to shop the collection.
In other news, check out Jonathan Anderson’s debut cruise collection for Dior.
