Fashion

BTS' J-Hope Stars in His First Louis Vuitton Campaign

Showcasing the brand’s Keepall bag.

1,777 Hypes

BTS' J-Hope Stars in His First Louis Vuitton Campaign

Showcasing the brand’s Keepall bag.

BTS member J-Hope is indulging in model behavior as the K-pop star is making his debut in his first Louis Vuitton campaign, presenting the brand’s Keepall soft-sided bag.

While the musician’ was initially announced as a House Ambassador this past February, this campaign kicks things off. The singer shows off his dance skills, striking dynamic poses, while wearing the French maison’s austere gray, charcoal and merlot suits, stepping into LV Trainer Sneakers. The carry-all bag welcomes the brand’s iconic monogram print, arriving in a sophisticated color palette of brown, black and a deep purple.

Take a closer look at J-Hope’s first Louis Vuitton campaign in the gallery above. K-pop continues to take over fashion as RM has teamed up with Bottega VenetaJungkook has joined forces with Calvin Klein, Suga has partnered with Valentinon, Jimin with Dior and V with Celine.

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