Amelia Dimoldenberg Swaps Fried Chicken for Levi's Denim
As the brand’s newest ambassador.
Amelia Dimoldenberg, aka creator of Chicken Shop Date, has just been announced as Levi’s newest ambassador, making her denim debut in the brand’s new Spring/Summer 2023 campaign.
Arriving in celebration of Levi’s 150th anniversary of the 501, the campaign sees Dimoldenberg flexing her effortless authenticity as she pulls together the ultimate date night look. Merging everyday wardrobe staples with the signature fit of 501 denim, the campaign spotlights double denim looks, classic white T-shirts and colored Levi’s shirting.
“I’m so happy to be partnering with such an iconic brand as Levi’s,” says Dimoldenberg in a press release. “As a genuine wearer and fan of the 501 – it’s a dream for me to collaborate with them in celebration of the 150th Anniversary of this jean.”
Anit Van Eynde, Levi’s VP of Marketing for North Europe, adds “Much like Levi’s, Amelia has fans worldwide, and we’re honoured to welcome her sense of self and style into the brand during our milestone 150th year of the 501.”
Take a look at the comedian in action above, and head to the Levi’s website to shop the new styles.
In other news, Emily in Paris‘ Lucien Laviscount stars in the new Disney x Tommy campaign.
