Stray Kids' Hyunjin Is Now Versace's Newest Global Brand Ambassador
The K-pop star will make his debut with the label’s Holiday 2023 campaign.
As K-pop’s influence on the fashion world grows stronger, Versace has recently joined the trend by enlisting Stray Kids’ Hyunjin as their latest global brand ambassador. In his new role, he will represent the celebrated Italian House at various events and feature in promotional imagery, starting with the highly anticipated Versace Holiday 2023 campaign, scheduled for release this November.
Before the official announcement, Hyunjin was present at Versace’s “La Vacanza” show in May, where the brand showcased its collaborative collection with Dua Lipa. The K-pop sensation also joined in the celebration of Versace’s Seoul pop-up opening earlier this month.
Donatella Versace, the label’s Chief Executive Officer, shared, “I am delighted Hyunjin is joining the Versace family. I am constantly inspired by new voices defining culture around the world and for me, Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man.”
Hyunjin added, “I’m so excited to be starting my Versace journey as a global ambassador and to make beautiful moments together. I am both inspired and honored to play a part in the house’s truly amazing heritage and that Donatella believes I have the Versace attitude. I’m filled with anticipation and can’t wait to experience the artistic synergy with her.”
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