Racer Worldwide's New "Doll Core" Brings Digital Dolls To Life
Inspired by Russian singer K.
You’ve heard of Gorpcore and Cottagecore, but what about “Doll Core”? This is the name of Racer Worldwide‘s latest collection, created in collaboration with Russian singer, Katya Kischuk, known as K, who gained fame as a member of the now-dissolved pop band, Serebro.
After Serebro’s split, K launched her solo career, collaborating with artists like Sega Bodega and Shygirl. Her debut video, “Outta Luck” — directed by Racer Worldwide’s creative director Anna Himma, perfectly captured her digital doll persona, making her the ideal muse for the collection. She embodied the concept of a modern-day doll and inspired Himma to seamlessly merge fashion with virtual identity through “Doll Core.”
The Estonian brand’s new pieces feature long-sleeve shirts featuring a mugshot-style image of K, black flared wax jeans and zip-up hoodies embellished in studded spikes.
“Doll Core” is available for pre-order on Racer Worldwide’s official website. Click the gallery to get a glimpse of the capsule.
For more fashion drops, read about GUESS USA’s FW25 collection.
