HI-TEC's First-Ever Apparel Line Takes Inspiration from Adventure Racing
Available now.
British sports brand HI-TEC HTS74 just announced the launch of its first-ever apparel line, titled “Adventure and Innovation, Reversed Together.” Taking inspiration from the Adventure Racing series from the 1980s and ’90s, which saw teams covering long distances by foot, mountain bike and kayak, the new range taps into everything HI-TEC lives and breathes.
At the time, HI-TEC actually created the footwear that supported the athletes taking part in these races, designed to help them survive extreme conditions. Expanding the brand’s origins in performance footwear, the collection leans into functionality, innovation and outdoor design, but reimagined through the lens of apparel.
Each garment is fully reversible, boasting a functional exterior with a minimalist design. On the inside, the collection’s pieces feature artworks that reference memorable moments from the racing series, a subtle nod to how it all started. Featuring both footwear and apparel, the new range blends versatility and function with contemporary design.
Take a look at the new offering above and head to the HI-TEC HTS74 website to shop the collection.
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