Dsquared2 Hits The Slopes For FW26
In a surreal campaign moving from snowy peaks to après-ski parties and late nights at the lodge.
Dsquared2 is taking après-ski to new heights. For Fall/Winter 2026, the Italian-Canadian label heads to the mountains for a campaign that blends alpine adventure with its signature dose of glamour, where snow, speed and seduction collide.
Created using AI by artist Rick Dick, the campaign transforms the collection into a surreal winter playground, pushing familiar ski scenes beyond reality. Here, the slopes become a stage for fearless characters, unexpected encounters and high-energy escapades, with the action moving from snowy peaks to après-ski parties and late nights at the lodge.
The imagery taps into the dualities reflected in the collection, balancing performance with pleasure, protection with exposure and sport with seduction. Throughout, Dsquared2’s cast stays in motion, skiing, riding and partying with the same irreverent attitude the brand brings to its city-ready wardrobe.
Rick Dick’s AI-driven visuals give the campaign a dreamlike quality, blurring the lines between the real and imagined. Icy landscapes and roaring engines collide in a world that feels distinctly Dsquared2, while nodding to the brand’s Canadian roots.
With winter dressing continuing to move beyond just the practical, Dsquared2 makes a case for embracing the season with a little more attitude. Forget blending into the snow; this is alpine style turned all the way up. Head to the brand’s website to shop the collection.
