Anna Malygon Is GCDS's Modern Princess
The internet It-girl brings her energy to a dreamy Los Angeles castle.
GCDS is ushering in a new era of fairy-tale dressing with its Spring/Summer 2026 campaign, “The Modern Princess.” Fronted by internet it-girl Anna Malygon, who also closed the brand’s SS26 runway show, the visuals reimagine the classic princess archetype through GCDS’s signature offbeat lens.
Shot in Los Angeles by Jumbo Tsui inside a dreamlike castle, the campaign leans into playful surrealism, blending hyper-feminine fantasy with the chaos of internet culture. The result is equal parts glamorous and unfiltered, following Malygon as she navigates castle life with a knowingly chaotic edge.
Across the campaign, oversized silhouettes, statement accessories and pop-coded styling collide with key seasonal motifs like polka dots, apples and animal prints. Signature pieces, including GCDS’s cult-favorite Morso heels, ground the collection in the label’s irreverent DNA, while Malygon brings her unpredictability to every frame.
Known for her sense of humor and intentionally chaotic online presence, Malygon has become one of the defining faces of a new generation of digital personalities, making her the perfect fit for GCDS’s latest fantasy.
Take a look at the campaign images above and head to the brand’s website for more.
In other news, check out the best-dressed celebrities at this year’s Cannes Film Festival.
