TikTok's Deep-Cleaning Video Trend, Explained
Culture

TikTok's Deep-Cleaning Video Trend, Explained

#CleanTok is the latest hashtag taking over the social media platform.

5 Lingerie Trends That Will Dominate Your Underwear Drawer This Year
Fashion

5 Lingerie Trends That Will Dominate Your Underwear Drawer This Year

From bodysuits to wireless bras, here are the styles you’ll be rocking at home in 2021.

FINESSE Is the Innovative New Brand Using Artificial Intelligence To Disrupt Fashion
Fashion

FINESSE Is the Innovative New Brand Using Artificial Intelligence To Disrupt Fashion

HYPEBAE spoke to CEO Ramin Ahmari about his vision for the newly launched platform.

The North Face's Nuptse Puffer Is Fashion's Hottest Item, According to Lyst
Fashion

The North Face's Nuptse Puffer Is Fashion's Hottest Item, According to Lyst

Closely followed by Birkenstock’s Boston clogs and Bottega Veneta’s Lug boots.

The Best Early 2000s Fashion Trends We're Incorporating Into Our Wardrobes in 2021
Fashion

The Best Early 2000s Fashion Trends We're Incorporating Into Our Wardrobes in 2021

Taking you back to velour tracksuits, low-rise jeans, chokers and more.

Five Accessory Trends That Will Be Huge in 2021
Fashion

Five Accessory Trends That Will Be Huge in 2021

From water bottles to statement hats, here’s what we’re excited about for the season.

TikTok’s Latest Makeup Trend Is Faking Your Dark Circles
Beauty

TikTok’s Latest Makeup Trend Is Faking Your Dark Circles

Faux freckles who?

I Tried "Soap Brows," the Transformative Makeup Trend Taking Over TikTok
Beauty

I Tried "Soap Brows," the Transformative Makeup Trend Taking Over TikTok

Here’s how to achieve the fluffy eyebrow look.

These Are 2020's Most Popular Car Colors Worldwide
Culture

These Are 2020's Most Popular Car Colors Worldwide

Leading with white.

These Are 2020's Top Trending Searches on Google for "Beauty How To's"
Beauty

These Are 2020's Top Trending Searches on Google for "Beauty How To's"

Some are expected — some are not so expected.

Yes, "Granny Panties" Are Back – Here Are 16 Designs You Can Shop Now
Fashion

Yes, "Granny Panties" Are Back – Here Are 16 Designs You Can Shop Now

These high-waisted briefs are the definition of comfort.

Dictionary.com Unsurprisingly Names “Pandemic” As Word of the Year
Culture

Dictionary.com Unsurprisingly Names “Pandemic” As Word of the Year

Searches for the term skyrocketed 13,575 percent in 2020.

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