EXO’s Baekhyun Launches Unisex Streetwear Line, Privé by BBH
Prepare your wallets for the monthly drops.
Baekhyun, member of K-pop sensation EXO, has recently announced his very own streetwear line, Privé by BBH. Tapped by stylist, fashion editor and Privé brand director Danyl Geneciran, the 26-year-old megastar will be working with the New York-based label on monthly apparel releases, with his debut capsule launching on July 1.
Appointed by Privé as its co-creative director, Baekhyun has created a six-piece collection for his first drop. As a streetwear and fashion enthusiast who counts Supreme and Balenciaga as some of his go-to brands, the singer and dancer expresses his excitement over the new project in a new Vogue interview:
“Lately, I’d been thinking that I’d like to wear clothes that my thoughts have gone into. And so, I was so incredibly excited to collaborate with Privé — because I too love streetwear, I wanted to make street clothes!”
Taking cues from his own laid-back style, the SM Entertainment celeb will be releasing a range of cozy items that can be easily incorporated into your summer wardrobe. From a photo-printed white T-shirt to an oversized graphic hoodie, Baekhyun’s upcoming line is designed with his fans in mind and will be available at an affordable price range. Additionally, shoppers can expect new capsules dropping in the upcoming months, which will include more elaborate pieces such as bomber jackets, puffers and more.
Sneak a peek at pieces featured in the first Privé by BBH drop below. The T-shirts will price out at $35 USD and sweaters at $45 USD, while the crewneck sweatshirts will be available at $75 USD and hoodies at $90 USD. Mark your calendars as these items will hit Privé’s web store come July 1.