Beauty

Glossier Is the Most Popular Beauty Brand in the U.S.

Millie Bobby Brown and Kylie Jenner also join the the Cosmetify Index.

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Glossier Is the Most Popular Beauty Brand in the U.S.

Millie Bobby Brown and Kylie Jenner also join the the Cosmetify Index.

With 2019 coming to an end, Cosmetify has released its quarterly report known as the Cosmetify Index, which details and ranks makeup and beauty brands based on popularity and engagement. At the top of the international list we’re seeing Huda Beauty, Anastasia Beverly Hills and MAC at the top, closely followed by Yves Rocher, Millie Bobby Brown‘s new label Florence by Mills as well as Kylie Cosmetics. Labels like Glossier, Too Faced and Fenty Beauty also made the list, which boasts over 100 labels.

In terms of the most powerful women in beauty, Huda Kattan, Millie Bobby Brown and Kylie Jenner snagged the top three spots. The report also reveals the most popular brand by country, with Glossier being America’s number one brand, and also being the most searched for brow product world wide.

If you’re interested in seeing the full report, head over to Cosmetify to get the full breakdown.

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