Here’s What Went Down at the ECOALF x Desigual Collection Launch in New York
The brands joined forces to celebrate “The Art of Sustainability.”
On December 12, Spanish lifestyle and fashion brand Desigual invited style enthusiasts and influencers alike to celebrate the launch of their newest capsule collection in collaboration with sustainable line ECOALF. Taking place at Desigual’s SoHo store in New York, the event dubbed “The Art of Sustainability” introduced the Barcelona-based brand’s sustainable collection comprised of apparel, accessories and footwear, which used recycled waste and raw materials produced by ECOALF.
As part of the experiential event, guests in attendance were among the first to discover the eco-conscious offering while being serenaded to tunes spun by noteworthy DJ Nina Sky and noshing on themed bites and champagne. To further enhance the themed pop-up, Desigual enlisted illustrator and artist Amber Vittoria to customize the limited-release outerwear using bold graphics that subtly enhanced and added a dose of edge to the designs.
Click through the gallery above to see how the party came to life and head to Desigual’s site to purchase your own sustainable piece from the ECOALF collaboration.