These Are 5 of London's Coolest Fashion Concept Stores
Clothes, cafés and much more – all under one roof.
Concept stores have fast become a must-see on any shopping trip, and London has its fair share of shops that seemingly have everything under one roof. When it comes to high-end fashion, brands are rebuffing the digital world in favor of unique, immersive in-store experiences that offer a truly special element of customer service.
To make your shopping plans even easier, we’ve rounded up some of the coolest concept stores across the British capital. From locations that host in-house events at their space to those with rotating, local cafés and a curated (and often Instagrammable) of the best designer, contemporary and streetwear brands, these locations have all the bases covered. Read on below for our top picks and get those wallets ready.
Although Rei Kawakubo and Adrian Joffe’s Dover Street Market has outposts in New York, LA, Tokyo, Singapore and Beijing, the London location was its first. Opening its doors on the eponymous Dover Street in Mayfair in 2004, its since moved to Haymarket and the multi-level stores stocks the likes of Gucci, sacai, Balenciaga, Ambush, Stüssy and more. Alongside apparel and footwear, expect to see fragrance, jewelry and homeware and for a bite to eat, stop by the renowned Rose Bakery on the top floor.
Where: 18-22 Haymarket, London SW1Y 4DG
In the heart of Shoreditch lies East-London’s cult retailer, Goodhood. Home to labels like MM6 Maison Margiela, GANNI, Wood Wood, Aries, Ashley Williams and YMC, Goodhood is a fervent supporter of emerging homegrown brands as well as globally-recognized ones. It also has a full range of homeware including those adorable Studio Arhoj ceramics and its own brand of products, Goods by Goodhood. Keep your eyes peeled for the store’s extra-special collaborations too, like the recent drop with Vans.
Where: 151 Curtain Rd, Hackney, London EC2A 3QE
Another favorite is Browns East, the legendary London retailers’ Shoreditch space. This spot stocks a stellar range of footwear, apparel and accessories from big-time brands like Prada and Fendi to cool, contemporary labels like Marine Serre, Shrimps and by FAR. Streetwear brands aren’t lacking either; you can cop Off-White™, MISBHV and Eytys amongst others and the store also just unveiled its biggest women’s activewear edit ever. If you needed any excuse to lengthen your stay in-store, the ground floor has a café that changes every so often, welcoming a new local vendor into the space and hidden away upstairs, there’s currently the small but quintessentially British pub, The Queen Beast.
Where: 21 Club Row, Shoreditch, London E2 7EY
Hidden behind an unassuming facade, LN-CC’s impressive space offers up menswear, womenswear, books and more. With a roster including buzzy labels like Jacquemus, Vetements and Helmut Lang alongside Scandinavian favorites like Acne Studios and Our Legacy, the edit features something to suit every style. To support its advocation for ethical fashion, LN-CC also has a dedicated “Conscious” edit which includes apparel, accessories, fragrance and furniture and additionally, the space itself includes a club, library and record store – all under one roof.
Where: The Basement, 18-24 Shacklewell Ln, London E8 2EZ
This physical space, brought to life by MATCHESFASHION, is a luxe 5-storey townhouse in London’s Mayfair neighbourhood. The first floor is dedicated to shopping, with new collections by emerging designers and exclusive collaborations on display – you can even shop the full MATCHESFASHION.com range and have online items delivered within 90 minutes to try on in-store. For an even more personlized shopping experience, there are two floors dedicated to private shopping appointments. The busy events schedule will be sure to keep you coming back for more; the townhouse hosts everything from masterclasses and workshops to dinners, musical performances and panel discussions.
Where: 5 Carlos Place, London, W1K 3AP