Fashion 

What Exactly Is the VSCO Girl Trend?

Here’s everything you need to know.

By
32,346 Hypes

What Exactly Is the VSCO Girl Trend?

Here’s everything you need to know.

If you haven’t been keeping up with the latest VSCO girl trend that’s been spiraling all over Instagram, we’ve gathered everything there is to know about this new style craze. According to Urban Dictionary, a VSCO girl can be defined as:

“The Tumblr girls of 2019, you’ll probably catch them wearing a scrunchie, tube top, puka shell necklace, white vans or Birkenstocks and don’t forget the Hydro Flask to finish off the look.”

The root “VSCO” of the term originates from the app which launched in 2011 – a year after Instagram made its debut. The photo-editing app allows users to create and apply filters on their photos which some later upload onto other forms of social media.

This year, influencers and other users started to dub a certain style which eventually ended up being “VSCO girl.” The trend went viral on platforms like YouTube, Twitter, Instagram, and TikTok where people showcase their own interpretation of what it means to be a VSCO girl. Typically, the aesthetic includes items like scrunchies, a Brandy Melville top, Hydro Flasks, Starbucks cups, puka shell necklaces, Birkenstocks and occasionally a disposable or polaroid camera.

Every trend has an origin and at the beginning of this year, Youtuber Greer Jones uploaded the first-ever video on how to become a VSCO girl which got over 179,400 views in six months. According to fellow Youtuber Emma Marie DeLucio, the trend started to make its way to more popular creators like Emma Chamberlain and Hannah Meloche who started making videos about the style. Eventually, the hashtag #vscogirl made its way to Instagram and is now used in over 1.2 million posts worldwide.

On TikTok, memes like “Here’s the motherf***ing tea” and “Save the turtles” represent the VSCO girl look, including the viral “And I oop” meme by TikTok user koobydoobydoobydoo who received more than 12 million likes on the platform.

Let us know what you think of 2019’s version of the Tumblr girl and how you would style this look. In other news, check out the best street style and beauty looks seen at the 2019 Afropunk Festival.

Read Full Article
Share this article

What to Read Next

Have You Tried the Reverse Cat-Eye, TikTok's Latest Makeup Trend?
Beauty

Have You Tried the Reverse Cat-Eye, TikTok's Latest Makeup Trend?

The look requires only two things – a dark eyeliner and a brush.
33,640 Hypes

Would You Try the Viral "One-Minute Mullet" TikTok Trend?
Beauty

Would You Try the Viral "One-Minute Mullet" TikTok Trend?

The latest from #HairTikTok.
2,649 Hypes

These Are the Top 3 Piercing Trends for 2021
Fashion 

These Are the Top 3 Piercing Trends for 2021

Piercing pioneer Maria Tash shares her insight.
4,407 Hypes


Jump on the Bustier Trend With These 13 Stylish Tops
Fashion 

Jump on the Bustier Trend With These 13 Stylish Tops

Designs from Kim Shui, Khaite and more.
2,874 Hypes


Here's When to Cop the MISBHV x Reebok Black and Neon Green Daytona DMX
Footwear

Here's When to Cop the MISBHV x Reebok Black and Neon Green Daytona DMX

Originally debuted at MISBHV’s SS19 presentation.
1,155 Hypes


adidas Releases a Minty SoleCourt Sneaker for the U.S. Open Tennis Championships
Footwear

adidas Releases a Minty SoleCourt Sneaker for the U.S. Open Tennis Championships

Inspired by the streets of NYC and urban tennis culture.
1,381 Hypes

Adut Akech Gets Mistaken for Flavia Lazarus in an Australian Magazine
Culture

Adut Akech Gets Mistaken for Flavia Lazarus in an Australian Magazine

“Not only do I personally feel insulted and disrespected but I feel like my entire race has been disrespected too…”
1,203 Hypes

All the Best Beauty Looks at the 2019 MTV Video Music Awards
Beauty 

All the Best Beauty Looks at the 2019 MTV Video Music Awards

From the Hadid sisters’ nude and neutral look to Halsey’s rainbow hairstyle.
2,542 Hypes

The 2019 MTV VMAs Red Carpet Looks Are the Most Extra Yet
Music

The 2019 MTV VMAs Red Carpet Looks Are the Most Extra Yet

Yes, more than one person brought a snake.
5,081 Hypes



The Best Press-On Nail Brands to Try If You're a Beauty Enthusiast
Beauty 

The Best Press-On Nail Brands to Try If You're a Beauty Enthusiast

Our editor-approved selects include The Nailest, Marmalade Nails and more.
2,670 Hypes

More ▾