UPDATE: Beyoncé Unboxes Upcoming adidas x IVY PARK Collection on Instagram
Full of statement athleisure.
UPDATE (January 13, 2020): As fans eagerly await Beyoncé‘s new adidas x IVY Park collection, the star posted a short unboxing preview of the range on Instagram.
A stop-motion video reveals a portable wardrobe — sent to celebrities including Yara Shahidi — filled with Bey’s new pieces, while photos taken inside what looks like a warehouse teases sporty separates including striped track pants, co-branded jerseys and short-sleeve hoodies. In a separate post, Shahidi excitedly unboxes a special delivery containing the entire collection, full of burgundy and bright orange hues.
The adidas x IVY PARK collection releases January 18.
ORIGINAL STORY (January 9, 2020): Following Beyoncé’s announcement that IVY PARK has teamed up with adidas for a new unisex and gender-neutral collection, Queen B herself took to Instagram with a short video teasing her brand’s upcoming offerings.
The slow-motion clip shows Beyoncé and a team of models take the streets of Los Angeles in colorful athleisure including coordinated tracksuits, bright orange bike shorts and stiletto sock boots. adidas’ signature Three Stripe emblem accents sweatpants, crop tops and sneakers updated with Beyoncé’s statement-making touch.
The adidas x IVY PARK collection releases January 18. Watch this space for images of the full range.
