Fashion

Alessandro Michele Ups the Ante for Gucci's Retro SS20 Campaign Featuring a Team of Horses

Shot by photographer and director Yorgos Lanthimos.

By
1,876 Hypes

Alessandro Michele Ups the Ante for Gucci's Retro SS20 Campaign Featuring a Team of Horses

Shot by photographer and director Yorgos Lanthimos.

For Gucci‘s Spring/Summer 2020 advertising campaign, creative director Alessandro Michele has tapped photographer and director Yorgos Lanthimos of the 2017 psychological thriller film The LobsterThe Killing of a Sacred Deer to capture this year’s stunning images. Constantly pushing boundaries, Michele has integrated a team of live horses to represent the fashion house’s co-protagonist in the grand shoot.

Inspired by the power of trios, the horses were shot in various locations across Los Angeles – beaches, parking lots, swimming pools and airplanes – as well as the prestigious Chateau Marmont hotel. Additionally, the horses represent freedom, which aligns with one of the core beliefs of Gucci’s SS20 show stating that freedom is “all about the power of fashion to break the cage of rules with the self-determination of personal style.” As for the models, they sported luxe button-ups, pants and collared jackets incorporated with the label’s signature webbed stripe logo, along with buckled footwear and logo-printed bags.

Take a look at the campaign imagery above and witness the scenes transform into “warm-hearted ambiguity, an act of everyday surrealism.” While you’re here, don’t forget to check out Prada’s 2020 Lunar New Year campaign.

Read Full Article
Art Direction
Christopher Simmonds

What to Read Next

AMBUSH Just Dropped An Exclusive Capsule with MATCHESFASHION
Fashion

AMBUSH Just Dropped An Exclusive Capsule with MATCHESFASHION

Streetwear staples and cozy pieces like fleece jackets.
952 Hypes

Khloe Kardashian's Good American Drops New Intimates to Add to Your Workout Wardrobe
Fashion

Khloe Kardashian's Good American Drops New Intimates to Add to Your Workout Wardrobe

Get ready to hit the gym in full gear.
2,141 Hypes

NOAH Releases Tees to Support Australia's Devastating Bushfires
Fashion

NOAH Releases Tees to Support Australia's Devastating Bushfires

All proceeds go towards the country’s largest wildlife rescue organization.
3,957 Hypes

The Full 'Birds of Prey' Soundtrack Has Been Revealed
Music

The Full 'Birds of Prey' Soundtrack Has Been Revealed

Featuring all-female artists including Doja Cat, Saweetie and Halsey.
3,596 Hypes

UPDATE: BTS Previews Upcoming Album, 'Map of the Soul: 7,' With New Music Video
Music

UPDATE: BTS Previews Upcoming Album, 'Map of the Soul: 7,' With New Music Video

SUGA performs an emo-meets-hip-hop track, “Interlude : Shadow.”
2,523 Hypes

Rowing Blazers Will Donate Proceeds to Australian Bushfire Relief
Culture

Rowing Blazers Will Donate Proceeds to Australian Bushfire Relief

Contributing to the fashion industry’s larger support effort.
502 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.