Irene Kim Reveals A Quirky, Colorful Palette for IRENEISGOOD LABEL's SS20 Campaign
Unicorn is good.
As the fashion world gears up for the upcoming Spring/Summer 2020 Fashion Month, front row staple Irene Kim has finally unveiled the anticipated campaign for IRENEISGOOD LABEL. Featuring the model’s spirit animal, the unicorn, the collection is a reminder for all to stay good and positive.
“I decided to call the brand IRENEISGOOD because I can only be good by reminding myself that I am a good person. And, while this self-hypnosis started as a private one, I wanted to share this experience through the brand to remind everyone that they are all good; they can be good, they will be good,” Irene comments on the creation of her label and latest campaign. “Our symbol the unicorn, that is seen throughout the pieces is a representation of the quirkiness and color that I want to bring into every girl’s closet.”
Taking the spotlight in the visuals include a jumpsuit and matching jacket and pants adorned with rhinestones, a blazer and skirt accentuated with chain detailing, bags with IRENEISGOOD branding on the strap and a windbreaker jacket. Scroll through the gallery above for a full look.
Peep IRENEISGOOD LABEL’s SS20 campaign video down below. While you’re here, check out our latest interview with the model-turned-entrepreneur.
- Se Hyung Lee/@biglipkid