Nike's 2020 Chinese New Year Advert Is Both Funny and Moving
Running away from your family has never felt so real.
Nike has released a short 90-second ad for the upcoming 2020 Chinese New Year depicting a Chinese aunt red-envelope tussle, one that generally occurs between friends and family during the festive time of the year. The comic ongoing battle eventually results in a cross-country sprint in which the aunt chases her Nike-trainer-wearing-niece across open land. It’s a pretty original concept coming from the Swoosh.
The ad, created by Wieden+Kennedy Shanghai, kicks off by showing a young girl being offered a red envelope by her aunt having already been told to refuse it out of politeness by her mother. This narrative continues for several years. Fast-forward, a number of times, and we watch the girl continuously attempt – and at times succeed – to avoid her auntie’s envelope in the most comic ways possible.
Near the end, the aunt catches up to her niece and the red envelope is accepted, yet a complete role reversal occurs. When the time comes for the now-grown niece to offer a red envelope to her aunt, she learns that her senior has taken lessons from her own past tricks: her aunt turns up to her home prepared, wearing Nike sneakers… and so the chase begins.
Nike is yet to share the official video but you can check out the unofficial release of the advert in the gallery above. Let us know what you think in the comments below.