Footwear

Nike Celebrates Chinese New Year With Vibrant "Year of the Rat" Collection

Jam-packed with history and references from the past half-century.

By
3,162 Hypes

Nike Celebrates Chinese New Year With Vibrant "Year of the Rat" Collection

Jam-packed with history and references from the past half-century.

Nike and Jordan Brand are celebrating a new year in the Chinese Zodiac Calendar by dropping the “Year of the Rat” collection, consisting of eleven commemorative silhouettes and spanning a selection of running and lifestyle shoes. The release coincides with the year of the 2008 Summer Olympics held in Beijing, China as well as certain key moments with Nike’s own extensive history.

The capsule collection consists of men’s, women’s, kids and unisex releases, and draws inspiration from colors and embellishments found on previous CNY packs, as well as traditional Yuxian paper-cutting. For the release, Nike takes on the Air Max 1, Air Force 1, Air Max 720 and the Kyrie 6 for men, the Air Force 1 Shadow, Joyride Run 2 and Air Max 270 React for women, and a unisex Air Max 90. A selection will also be available in kids sizes. Jordan Brand also add the Air Jordan 13 and Air Jordan 34 to the offering.

The collection toys with four Yuxian patterns, each of which harks towards a select moment in the Swoosh’s historical timeline in a playful and graphic manner. In chronological order, the first pattern pays ode to the year 1972, the year Nike and the Nike Cortez was founded, the second towards the 1984 Olympics in Los Angeles, the third of the Air More Uptempo‘s release in 1996, and of course, the 2008 Beijing Olympic Games as well as the year of the drop of the Nike Hyperdunk.

Alongside this extensive sneaker collection, Nike and Jordan Brand will be releasing a complementary range of apparel. While certain silhouettes are already available, the whole collection of footwear and apparel is expected to drop online on Nike this coming month.

Read Full Article

What to Read Next

The Best Celebrity Style This Week: Bella Hadid, Dua Lipa and More
Fashion 

The Best Celebrity Style This Week: Bella Hadid, Dua Lipa and More

All the inspiration you need.
4,188 Hypes


Lizzo Is Taking a Break From Twitter Because of "Too Many Trolls"
Music

Lizzo Is Taking a Break From Twitter Because of "Too Many Trolls"

“I’ll be back when I feel like it.”
572 Hypes


Herschel Rings in Lunar New Year 2020 With an Exclusive Red & Black Collection
Fashion

Herschel Rings in Lunar New Year 2020 With an Exclusive Red & Black Collection

Featuring the label’s signature styles embroidered with traditional Chinese symbols.
2,681 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.