Footwear

adidas' Recyclable UltraBOOST DNA LOOP Is Made From a Single Material

The brand is inviting 1,500 members to test out its new sustainable shoe.

By
1,378 Hypes

adidas' Recyclable UltraBOOST DNA LOOP Is Made From a Single Material

The brand is inviting 1,500 members to test out its new sustainable shoe.

Back in April 2019, 200 creators from around the world were invited by adidas to test out its Gen 1 UltraBOOST DNA LOOP running shoes. Seven months after the trial, the Gen 2 UltraBOOST DNA LOOP was produced. Made from recycled TPU from the Gen 1 pairs, the shoes were assessed by the creators again to provide the brand with honest feedback.

Now for the first time ever, the sportswear label has finally made the silhouette available to the public during its Creators Club Week digital festival. According to adidas’ press release, 1,500 members will be invited to take part in a 21-week program described as a “specially designed digital experience” on the adidas app. The program will serve as preparation for a full commercial release of Three Stripes’ “Made to be Remade” franchise launching next year. By signing up for the beta test, participants are “making a commitment to return the shoes to be grinded, shredded and turned into something new.”

In an effort to reduce plastic waste, each component of the UltraBOOST DNA LOOP is made from 100 percent reusable TPU, which has been spun to yarn, knitted, molded and clean-fused to a BOOST midsole. Additionally, adidas has created a new high-performance material called Primeblue and Primegreen in collaboration with Parley Ocean Plastic.

For those interested in taking part in the program, simply register to become a Creators Club member and prove your sustainability credentials by completing a quiz on the adidas app.

While you are here, check out adidas Originals’ vegan SC Premiere.

Read Full Article

What to Read Next

Fenty Beauty Is Having a Massive Sale, Offering 25% Off Sitewide
Beauty

Fenty Beauty Is Having a Massive Sale, Offering 25% Off Sitewide

Calling all makeup lovers and Rihanna fans.
1,056 Hypes

Are Billie Eilish's Nike Air More Uptempos Mint Green or Pink?
Footwear

Are Billie Eilish's Nike Air More Uptempos Mint Green or Pink?

The optical illusion has everyone confused.
2,551 Hypes

The Best Fall Perfume to Wear Based on Your Zodiac Sign
Beauty 

The Best Fall Perfume to Wear Based on Your Zodiac Sign

Are you a Libra or a Sagittarius?
9,455 Hypes

Our Favorite Instagram Posts of the Week
Fashion 

Our Favorite Instagram Posts of the Week

Get your daily dose of style inspo from the HYPEBAE community.
855 Hypes

Take Your Taste Buds to Japan With a Special Brunch at Hong Kong's Honjo Restaurant
Food 

Take Your Taste Buds to Japan With a Special Brunch at Hong Kong's Honjo Restaurant

Satisfy your sushi and tempura cravings this weekend.
700 Hypes

Organize Your Vanity With Dims.' Sleek and Minimal Furniture
Home

Organize Your Vanity With Dims.' Sleek and Minimal Furniture

The brand’s Composed Collection features a dressing table, matching stool and organizer trays.
2,217 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.