adidas' Recyclable UltraBOOST DNA LOOP Is Made From a Single Material
The brand is inviting 1,500 members to test out its new sustainable shoe.
Back in April 2019, 200 creators from around the world were invited by adidas to test out its Gen 1 UltraBOOST DNA LOOP running shoes. Seven months after the trial, the Gen 2 UltraBOOST DNA LOOP was produced. Made from recycled TPU from the Gen 1 pairs, the shoes were assessed by the creators again to provide the brand with honest feedback.
Now for the first time ever, the sportswear label has finally made the silhouette available to the public during its Creators Club Week digital festival. According to adidas’ press release, 1,500 members will be invited to take part in a 21-week program described as a “specially designed digital experience” on the adidas app. The program will serve as preparation for a full commercial release of Three Stripes’ “Made to be Remade” franchise launching next year. By signing up for the beta test, participants are “making a commitment to return the shoes to be grinded, shredded and turned into something new.”
In an effort to reduce plastic waste, each component of the UltraBOOST DNA LOOP is made from 100 percent reusable TPU, which has been spun to yarn, knitted, molded and clean-fused to a BOOST midsole. Additionally, adidas has created a new high-performance material called Primeblue and Primegreen in collaboration with Parley Ocean Plastic.
For those interested in taking part in the program, simply register to become a Creators Club member and prove your sustainability credentials by completing a quiz on the adidas app.
While you are here, check out adidas Originals’ vegan SC Premiere.
Adidas
Adidas
Adidas
