Fashion

Gen-Z Underwear Brand Parade Introduces Joyful "Birthday" Collection

To celebrate its one-year anniversary.

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38,422 Hypes

Gen-Z Underwear Brand Parade Introduces Joyful "Birthday" Collection

To celebrate its one-year anniversary.

Just one year ago, direct-to-consumer underwear brand Parade changed the intimates game and took over Instagram with its vibrant, inclusive imagery. Now, the label is celebrating its first anniversary with a new range of colorful briefs and thongs, dubbed the “Birthday” collection.

The brand’s signature mesh-paneled Brief is updated in bright aquamarine and hot pink while the Cheeky arrives in saturated orange. The Hip Hugger and High Rise Cheeky are made of sheer checkered mesh reminiscent of styles featured in the “Game Time” collection. Lastly, black, high-waisted briefs are accented with multicolored confetti, a fitting nod to Parade’s milestone celebration.

Parade’s “Birthday” collection is available at the Parade website.

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