Beauty

Anastasia Beverly Hills is Launching Its First-Ever Mascara

A water-resistant and long-lasting formula that adds extra volume and length.

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2,986 Hypes

Anastasia Beverly Hills is Launching Its First-Ever Mascara

A water-resistant and long-lasting formula that adds extra volume and length.

Well-known for its highly-pigmented eyeshadows and brow products, Anastasia Beverly Hills is finally adding mascaras to its line of eye makeup goods. The Lash Brag Volumizing Mascara will be arriving in two sizes, including a mini version for those who are on the go.

Staying true to its name, the Lash Brag Volumizing Mascara is buildable to add extreme volume and length to the eyelashes. A single coat will provide defined lashes, while multiple coats will allow for a thick and defined eye makeup look. With flexible polymers added to the creamy water-resistant formula, the mascara has a long-lasting and anti-clumping effect, as well as conditioning agents that help with smoothing the lashes out. The cruelty-free product arrives with an hourglass-shaped applicator that delivers an even amount of product onto each lash.

Priced at $25 USD for the full size and $13 USD for the mini version, the ABH Lash Brag Volumizing Mascara will be arriving at select retailers in addition to the brand’s online store on March 15.

For more bold eye makeup, check out MAC’s latest eyeshadow and brow gel range created in collaboration with Alexa Demie.

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