The North Face Introduces Its First-Ever "International Women's Day" Collection
Designed, created and marketed by a powerful all-female team.
To celebrate International Women’s Day which falls on March 8, The North Face has enlisted an all-female team to design, manufacture and market its latest range. Led by women’s rights champion Oryana Awaisheh, the collection’s campaign is fronted by musician Jess Glynne as well as female athletes and explorers from Europe.
Not only is the entire process of the campaign run by women, but the range will be the first-ever to be produced at Jerash Garment Factory, an all-female factory in Jordan founded by Awaisheh which provides more than 500 new jobs for women and their families. “The world contains more skilled, talented and ambitious women than ever and I’m incredibly proud to be able to partner with The North Face to showcase the work of just a small number of these amazing women,” Awaisheh commented on her new collaboration with The North Face.
The collection features a line of limited-edition T-shirts that sport the iconic IWD colors – green, purple and white. Made from technical fabric, the pieces are complete with a vintage photo from the Yosemite Archives which shows two women at the peak of a cliff after climbing in dresses and heels. Adding to the range are tote bags with the same design. “The North Face has been at the forefront of empowering and supporting women to achieve the unthinkable for over half a century and we’re excited to once again support the remarkable achievements and hard work shown by women such as Oryana,” the brand’s VP of Marketing Tina Rolen stated in a press release.
You can head over to The North Face’s website or select stores to purchase the “International Women’s Day” collection.
In case you missed it, designer Victoria Beckham recently released her latest collaboration with Reebok.