Typing... Is the Unisex Brand Celebrating the Power of Words and Typography
“Fonts are the clothes words wear.”
Introduced by Benjamin Edgar and Peace & Quiet founder Christion Lennon, Typing… is a new project that initially started as a pared down “merch” brand that is neither minimal nor maximal. Instead Edgar and Lennon wanted to explore the simplicity of an aesthetic that is timeless. As a result, Typing… was born – a label that sits at “the intersection of vocabulary and typographic design,” as the brand itself describes.
The duo designs each garment with a single word in a typeface that matches the ethos of the word’s definition. Typing… follows the mantra, “Fonts are the clothes words wear,” and exemplifies this through a spirited play on the functionality and purpose of typefaces. This is done simultaneously with a wink to the wearer of the T-shirt itself – on the process itself of selecting clothes, the brand is posing the questions: “What word do I feel like today?” “What clothes would that word wear?” As a result, the clothing items themselves become one-word poems.
You can take a look at Typing…’s debut collection of wardrobe staples above, which retails between $15 to $60 USD. To learn more, head over to typing.network.
