Beauty

Oh Hyuk Fronts UZ's Summer Campaign for "Eye Opening" Liner

The Korean indie musician breaks beauty standards.

By
1,177 Hypes

Oh Hyuk Fronts UZ's Summer Campaign for "Eye Opening" Liner

The Korean indie musician breaks beauty standards.

A cult-favorite label stocked at retailers like Dover Street Market Los Angeles, UZ has now tapped Oh Hyuk for its summer campaign featuring the “Eye Opening” liner. Titled “Unframe the Beauty,” the latest visuals from the brand aim to inspire customers to explore their individuality and creativity.

Known not only for his music with indie band HYUKOH but also his authentic, individual style, Oh Hyuk has been at the forefront of Korean fashion by experimenting with unconventional looks. This time around, the artist breaks preconceived notions of beauty campaigns by showcasing colorful illustrations alongside his tattoos using UZ’s eyeliner. Spotted in the images are rough drawings of heart motifs on his hands and a white line running down his face.

Scroll through the gallery above for UZ’s latest “Unframe the Beauty” campaign.

Read Full Article
Share this article

What to Read Next

Dior Explores Its Archive Through 'Christian Dior: Designer of Dreams' Exhibition in Shanghai
Fashion

Dior Explores Its Archive Through 'Christian Dior: Designer of Dreams' Exhibition in Shanghai

Following previous installments in London and Paris.
4,889 Hypes

clothsurgeon Reconstructs Nike's Classic Space Hippie Sneaker Bag
Fashion

clothsurgeon Reconstructs Nike's Classic Space Hippie Sneaker Bag

Featuring a utility vest, bucket hat and face mask.
1,202 Hypes

Barbour and Supreme's Spring 2020 Collaboration Will be Restocking Soon
Fashion

Barbour and Supreme's Spring 2020 Collaboration Will be Restocking Soon

Featuring logo-heavy jackets, hats and more.
1,652 Hypes

adidas Originals Releases Eco-Friendly Stan Smith & Superstar Sneakers
Footwear

adidas Originals Releases Eco-Friendly Stan Smith & Superstar Sneakers

Arriving as part of the “Clean Classics” collection.
3,427 Hypes

Nicolas Ghesquière Directs and Photographs Louis Vuitton's FW20 Campaign
Fashion

Nicolas Ghesquière Directs and Photographs Louis Vuitton's FW20 Campaign

Starring Sora Choi, Dina Asher-Smith, Léa Seydoux and more.
1,200 Hypes

COMME des GARÇONS HOMME PLUS Debuts New Nike Collaboration on SS21 Runway
Fashion

COMME des GARÇONS HOMME PLUS Debuts New Nike Collaboration on SS21 Runway

The minishow took place this week in Tokyo.
1,126 Hypes

More ▾