Fashion

Nicolas Ghesquière Directs and Photographs Louis Vuitton's FW20 Campaign

Starring Sora Choi, Dina Asher-Smith, Léa Seydoux and more.

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Nicolas Ghesquière Directs and Photographs Louis Vuitton's FW20 Campaign

Starring Sora Choi, Dina Asher-Smith, Léa Seydoux and more.

Louis Vuitton has unveiled its Fall/Winter 2020 campaign, directed and photographed by Nicolas Ghesquière himself. The fashion house’s Artistic Director of Women’s Collections invited his closest friends to star in the label’s latest project and commented on his work saying:

“I thought it would be interesting to extend my work to photography, to follow through to the end of the creative process and give the collection its final punctuation. In this portrait gallery, everyone is there for my own personal reasons, and I liked discovering new connections with people I knew already. I also wanted to bring unity to different aspects of the House, a circular vision of what happens here. To give a timeless aspect to creations that are very anchored in the season. For me, moving into photography came from a desire to reflect the feeling we share when we’re working on a collection.”

Featuring Léa Seydoux, Marina Foïs, Noémie Merlant, Akon Changkou, Stacy Martin, Dina Asher-Smith, Lous and the Yakuza and Sora Choi, the women were photographed in Ghesquière’s creative laboratory on the Quai Voltaire in Paris. The collection itself includes the brand’s iconic bags – the Capucines, the Twist, the Pont 9 and the Dauphine – that are inscribed with “1854,” the year Louis Vuitton was created.

Take a look at the imagery in the gallery above. Louis Vuitton’s FW20 campaign is set to launch worldwide in September 2020 publications. In case you missed it, check out the label’s latest “GAME ON” collection.

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