Swedish homeware retailer IKEA has ventured into apparel with an upcoming capsule collection of casual separates and accessories. Dubbed “EFTERTRADA,” the range will launch at IKEA’s Harajuku store in Tokyo.
“EFTERTRADA” spans hoodies, T-shirts, tote bags, towels, umbrellas and water bottles. Designs center around IKEA’s signature blue and yellow logo, as well as a barcode graphic that references the brand’s popular BILLY bookshelf. Apparel and tote bags are made of eco-friendly cotton while reusable water bottles help reduce plastic waste.
IKEA’s “EFTERTRADA” collection will release for pre-sale on July 31 at the IKEA Japan website.