Fashion

Meet Industrie Africa, the First 360-Degree Digital Platform Championing a New Era of African Designers

Offering a fresh take on regional labels.

By
865 Hypes

Meet Industrie Africa, the First 360-Degree Digital Platform Championing a New Era of African Designers

Offering a fresh take on regional labels.

Industrie Africa is Africa‘s leading designer platform that released back in 2018 and was founded by Parsons School of Design alumnus Nisha Kanabar. Since its launch, the brand has been using its space to spotlight African fashion design pioneers.

Following its initial success, Industrie Africa has unveiled its 2020 summer campaign featuring pieces by high-end and emerging brands like Lisa Folawiyo, Loza Maleombho, Orange Culture, Studio 189 and Tongoro and more. For a world-class online shopping experience, the label has partnered up with DHL Express to create a system that allows customers to easily search for brands by region, style and craftsmanship.

Additionally, the company’s editorial section called IMPRINT showcases the voices of individuals that represent the African fashion industry through features, style edits and original interviews. Lastly, Industrie Africa has also launched its “CONNECT” platform that “serves as an index of the industry’s most noteworthy designers,” according to a press release. Brands are selected based on their design and craftsmanship ethos, international potential and presence, industry endorsements, among others.

Take a look at Industrie Africa’s 2020 summer campaign in the gallery above shot by Ulrich Knoblauch. Head on over to the label’s website for more information.

In related news, check out Ib Kamara’s latest editorial shoot.

Read Full Article
Photographer
Ulrich Knoblauch/Supernova Creative Management
Photography Assistant
Hylton Boucher
Stylist
Louw Kotze
Style Assistant
Brigitte Arndt
Set Designer
Katy Mills
Hair/Makeup
Alet Viljoen/Supernova Creative Management
Model
Dami Oni, Johanna Swartbooi & Summer Thompson

What to Read Next

Louis Vuitton Releases Logo-Heavy Sneakers for Pre-Fall 2020
Footwear

Louis Vuitton Releases Logo-Heavy Sneakers for Pre-Fall 2020

Arriving in three silhouettes: Frontrow, Stellar and Boombox.
93,542 Hypes





AOA's Jimin Leaves the K-pop Group, Following Accusations of Bullying from Former Member Mina
Music

AOA's Jimin Leaves the K-pop Group, Following Accusations of Bullying from Former Member Mina

“If you’re going through a difficult time because of someone, fight them instead of taking it all in. Or talk to someone you trust about it, at least.”
6,957 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.