Fashion

Bella Hadid Fronts Burberry's Latest Pocket Bag Campaign

Shot by the legendary Inez and Vinoodh.

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7,619 Hypes

Bella Hadid Fronts Burberry's Latest Pocket Bag Campaign

Shot by the legendary Inez and Vinoodh.

Having recently unveiled a range of reusable masks in light of the ongoing coronavirus pandemic, Burberry has now revealed its latest campaign fronted by Bella Hadid. Featuring the heritage label’s latest range of Pocket Bags, the visuals are captured by iconic photographer duo Inez and Vinoodh.

Designed by Riccardo Tisci, the Pocket Bag is Burberry’s new versatile, signature design. Arriving in the form of a structured tote inspired by a purse from the house’s archive, the silhouette sports a front pocket with a flap fastened with snap closures. The design comes in various iterations, ranging from Tisci’s monogram pattern to the label’s timeless canvas material. In the accompanying visuals, Hadid is pictured embracing life-size figures of wild animals that are part of the Burberry Animal Kingdom.

Peep the campaign images in the gallery above, and more versions of the Pocket Bag below.

For more designer goods, check out our interview with luxury personal shopper Gabriel Waller.

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