Holzweiler's SS21 Campaign Stars Young Activists
The brand will donate to select charities for every share on Instagram.
Norwegian brand Holzweiler has launched its Spring/Summer 2021 campaign, starring young activists committed to causes including racial justice, LGBTQ+ rights and environmental action.
Featured change makers have selected charities that Holzweiler will donate €5 EUR to for each Instagram “share” that the campaign receives. Chi Ossé, the 22-year-old New York City Council candidate who emerged as a leader in the city’s Black Lives Matter protests, and The Book of Mormon star Myha’la Herrold have chosen gun violence prevention initiative Save Our Streets. Jari Jones, a transqueer model who recently fronted Calvin Klein’s 2020 Pride campaign, selected LGBTQ+ organization G.L.I.T.S. and climate justice activist Fiona Jarvis will benefit the International Indigenous Youth Council, committed to protecting the land and resources of indigenous communities.
Take a look at Holzweiler’s SS21 campaign, shot by Drew Vickers, for Copenhagen Fashion Week above.
