Billie Eilish, Ibtihaj Muhammad and More Creators Help Design 2028 Los Angeles Olympics Logo
The Hundreds and Nike launch special merch ahead of the games.
The 2028 Olympic and Paralympic Games are set to take place in Los Angeles and in celebration of this momentous occasion, LA28 has unveiled its new emblems. Chairperson Casey Wasserman said in a press release:
“There has never been a more important time to give rise to athlete voices. Sports are a special part of our global culture, connecting people and fans across communities and around the world. The LA28 Olympic and Paralympic Games will be a platform for individual stories of triumph, heartbreak and opportunity as we recognize and revere humanity’s diversity and dreams for the future.”
Developed to keep a fresh look for the eight-year journey, the animated LA28 logo comes in a number of different iterations designed by LA-based actors, artists and athletes including Alex Morgan, Billie Eilish, Chloe Kim, Ibtihaj Muhammad, Lilly Singh, Reese Witherspoon and more. “Los Angeles defies a singular identity and there’s not one way to represent LA,” said LA28’s Chief Athlete Officer and five-time Olympic medalist Janet Evans. “LA is what it is because of the people and the LA28 Games should represent that. The best way to capture the energy of Los Angeles and the Games is through a collection of voices.”
In addition, Nike and The Hundreds have released a special collection of merch ahead of the games. The ranges feature a selection of hoodies, tees and caps all emblazoned with LA28’s logo. Take a closer look at the offerings in the gallery below.
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