Beyoncé Reveals Lookbook for Third IVY PARK x adidas Collection, "ICY PARK"
Preview Bey’s upcoming drop.
UPDATE (February 8, 2021): Beyoncé has unveiled the lookbook for her upcoming IVY PARK x adidas collection, “ICY PARK.” A series of images picture Bey’s friends and collaborators — including Hailey Bieber, Gucci Mane and Kaash Paige — modeling the cold weather offerings.
Statement outerwear including a full-length faux fur coat and a shiny, chocolate brown puffer accompany sports-oriented separates such as snap-up track pants, geometric-printed bike shorts and matching sports bras. New footwear includes all-white versions of the Ultra Boost, Forum Lo and Super Sleek. An all-new silhouette, the Super Sleek Boot, is a hiking-ready high top that reflects the collection’s mountaineering-inspired design cues.
Beyoncé’s IVY PARK x adidas “ICY PARK” collection ranges from $30 to $850 USD and releases on February 19 at the adidas website. The collection will drop in-store and at select global stockists on February 20.
ORIGINAL STORY (January 25, 2021): Attention, Beyhive: IVY PARK has a new collection coming. The Beyoncé and adidas-helmed brand unveiled a teaser for its upcoming drop, a cold weather range dubbed “ICY PARK.” A brief video clip reveals fuzzy outerwear, reflective snow pants and metallic puffer jackets alongside what appears to be a range of new footwear silhouettes. Boots, high-top and low-tops sneakers all seem to be included in the forthcoming line-up. In two accompanying announcements posted to Instagram, Gucci Mane and Hailey Bieber are revealed as new faces of the brand. Mane sports a cream-colored tracksuit while Bieber models a pair of geometric-printed bike shorts.
Though the new IVY PARK x adidas “ICY PARK” collection is “coming soon,” there’s no word yet on an exact drop date. Stay tuned for updates and check out the teaser below.
