Fashion

OHTNYC Is the Genderless Label Redefining What It Means To Be "Appropriate"

Learn about the brand loved by Momoland, IZ*ONE, Chloe x Halle and more.

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OHTNYC Is the Genderless Label Redefining What It Means To Be "Appropriate"

Learn about the brand loved by Momoland, IZ*ONE, Chloe x Halle and more.

Among the numerous exciting names in New York‘s fashion scene, OHTNYC is one to watch with its genderless designs. Led by FIT alum Jinsol Woo, the label is best known for its jewelry range boasting a gothic-cute aesthetic.

Aiming to break fashion boundaries, Woo launched his label back in 2018 with an unconventional “Cam Girl”-themed opening party at the Museum of Sex. Building on his experience at Calvin Klein and Helmut Lang, the creative showcases androgynous designs as an attempt to reconceptualize what it means to be accepted and appropriate. Just three years into its inception, OHTNYC has been loved by celebrities like Chloe x Halle and Soulja Boy, as well as K-pop stars Jay Park, Ahin of Momoland, IZ*ONE’s Eunbi and more.

Follow OHTNYC on Instagram to stay updated on new campaigns and collections. You can shop the label’s designs via stockists like MUSINSA and GR8.

 

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