Here's Where Rihanna Is Opening Her First Physical Savage X Fenty Store
The lingerie brand is going brick-and-mortar.
Later this month, the lingerie brand will introduce a new direct-to-consumer experience as part of expanding Rih Rih’s fashion empire. “2022, we coming in HOT! we bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores! can’t believe it’s actually that time, and I can’t wait for you to have this experience IRL,” the founder shared in her caption. Other key markets like Los Angeles, Houston, Philadelphia and Washington D.C. will also see store openings during the first half of 2022.
Stay tuned while we wait for more official photos of the Las Vegas space to emerge.
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ORIGINAL STORY (October 6, 2021): Rihanna is set to expand her fashion empire by opening physical stores for her Savage X Fenty lingerie brand.
In a recent interview with Bloomberg, the brand’s chief marketing and design officer, Christiane Pendarvis, shared that fans can “absolutely see some stores in 2022” in the United States. Rih is also considering setting up shops in Europe, however, nothing has been confirmed as of writing.
Since its founding in 2018, the brand has focused on its e-commerce platform and launched a number of pop-ups in select regions. Pendarvis elaborated on the label’s plan stating that it aims to cater to “customers who don’t feel comfortable purchasing online,” and added that “fit and comfort are so important.”
Specific details on where the Savage X Fenty stores will be located in the U.S. have not been disclosed yet. Stay tuned while we wait for more details.