Fashion

Rihanna Plans To Open Physical Savage X Fenty Stores

The lingerie brand goes brick-and-mortar.

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1,742 Hypes

Rihanna Plans To Open Physical Savage X Fenty Stores

The lingerie brand goes brick-and-mortar.

Rihanna is set to expand her fashion empire by opening physical stores for her Savage X Fenty lingerie brand.

In a recent interview with Bloombergthe brand’s chief marketing and design officer, Christiane Pendarvis, shared that fans can “absolutely see some stores in 2022” in the United States. Rih is also considering setting up shops in Europe, however, nothing has been confirmed as of writing.

Since its founding in 2018, the brand has focused on its e-commerce platform and launched a number of pop-ups in select regions. Pendarvis elaborated on the label’s plan stating that it aims to cater to “customers who don’t feel comfortable purchasing online,” and added that “fit and comfort are so important.”

Specific details on where the Savage X Fenty stores will be located in the U.S. have not been disclosed yet. Stay tuned while we wait for more details.

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