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The visual campaign stars BLACKPINK’S Lisa and Kaia Gerber.
CELINE debuts its Women’s Summer 2022 collection, “Baie Des Anges,” in a stunning visual set on the coast of Nice, France. Directed by creative director Hedi Slimane, the campaign features brand ambassadors Kaia Gerber and BLACKPINK’s Lisa, who is the face for the brand’s Haute Parfumerie. Flashes of the collection’s models in black and white are interspersed throughout the Mediterranean, dreamlike runway show, creating a seductive effect.
The internationally renowned Hotel Le Negresco serves as the backdrop for the new range, juxtaposing the decidedly modern collection with grand Neoclassical architecture.
Walking along the picturesque Promenade Des Anglaise, Kaia, Lisa, Suzanne Lindon and Diana Silvers are outfitted in in the brand’s signature cool girl style. The line includes shimmery sequin slip dresses, oversized leather jackets, voluminous floral dresses and tailored peplum tops and skirts, hinting at a return to a beloved early aughts trend.
CELINE effortlessly masters a high-low look with this range, pairing a graphic navy hoodie and crisp white sneakers with a dazzling gold sequin maxi skirt, a cognac tote bag and sleek black sunglasses. Elsewhere, models can be seen wearing mini trunk bags, black sequined biker shorts and utilitarian dresses accessorized with trucker hats.
Watch the visual for CELINE’s Women’s Summer 2022 Collection, “Baie Des Anges,” below.