JW Anderson Turns Fall/Winter 2021 Collection Into Physical Posters
Juxtaposing art and fashion.
Since the beginning of the COVID-19 pandemic, JW Anderson has gotten creative with the formats it has been showing his past seasons through. This time, a selection of 19 double-sided posters featuring the women’s Fall/Winter 2021 collection was sent out, as well as a video message from founder and creative director Jonathan Anderson.
Jonathan explains the collection as one of his most personal projects yet, juxtaposing art and fashion. Alongside images of the collection, works and images from ceramicist Dame Magdalene Odundo as well as artist Shawanda Corbett are featured in the poster collections. Both artists agreed to collaborate with Jonathan for the collection imagery, as well as for limited-edition blankets based on three works each, for a total of six styles.
The Fall/Winter 2021 collection was an “attempt to boil everything down to beauty, silhouette and pose,” explains Jonathan. Exploring the theme of volume, a recurring feature in Anderson’s collections, the range plays with shape and form, crafting cocoon-like knitwear and experimenting with layering and textures. In terms of footwear, new iterations of the signature JW Anderson chain loafers make an appearance, this time in the form of glittery rubber wellies in bold colors like gold and purple, as well as a classic black version.
Shot by Juergen Teller, the collection curates art and imagery alongside the fashion, focusing on totemic structures and translating shapes into wearable pieces. In the collection video, Jonathan Anderson also speaks more about his relationship with the artists, as well as explains how the Fall/Winter 2021 collection came to be. Watch the video below, and see the full presentation and artwork in the gallery above.