Fashion

Simone Rocha and H&M Unveil Romantic Collaboration Campaign

Starring Daisy Edgar-Jones, Adwoa Aboah and more.

2,465 Hypes

Simone Rocha and H&M Unveil Romantic Collaboration Campaign

Starring Daisy Edgar-Jones, Adwoa Aboah and more.

UPDATE (March 1, 2021): Simone Rocha and H&M are building anticipation for the drop of their collaborative collection with a star-studded campaign, unveiled this morning. Starring a rising and established talents including Daisy Edgar-Jones of Normal People, model Adwoa Aboah and artist Faye Wei Wei, the Tyler Mitchell-lensed images capture the collection’s lush romanticism. Shot at the historic Dixter House in England, the campaign sets its subjects against picturesque greenery, a fitting backdrop for Rocha’s powerfully feminine designs.

The Simone Rocha x H&M collection releases on March 11 at the H&M website. Take a look at the campaign above and the lookbook below.


ORIGINAL STORY (February 8, 2021): One month out from the release of Simone Rocha x H&M’s collaborative collection, the duo have revealed the official lookbook for the high-fashion-meets-high-street range. Bringing her sculptural design sensibility to the retail giant, Rocha presents an accessible selection of dresses, outerwear and separates featuring signature touches including pearl embellishments, sheer textiles and ruffle detailing.

Puffed-sleeved silhouettes dominate the collection, appearing on flouncy frocks, belted jackets and blouses. Skirts, coats and dresses are constructed with ruched and ruffled accents, while simple T-shirts are decorated with pearl and crystal beading at the bust. Crystal embellishment extends to accessories including beaded necklaces, earrings and headbands. In footwear, feather-accented slides are accompanied by a pair of flirty, feather-trimmed ballet flats. Leather lace-ups with a lucite heel and a pearl-covered toe offer an edgier option.

Take a look at the Simone Rocha x H&M lookbook below. The collection releases on March 11 at the H&M website.

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