COS Hopes for Better Days in SS21 Campaign
Sun-kissed visuals featuring Adesuwa Aighewi, Edie Campbell and more.
Having recently launched a sustainable denim collection for the upcoming seasons, COS has now unveiled its Spring/Summer 2021 campaign. The visuals, featuring the likes of Adesuwa Aighewi, Edie Campbell and Dohyun Kim, build on the London label’s hopes for better days.
“This season is centered around optimism for the future and finding light in the dark after the year that has passed,” COS’ design director Karin Gustafsson comments on the collection. “We are looking forward to what 2021 has in store and to inspire and uplift our community. The collection represents this reaction to an environment of change and gives a fresh take on elevated and redefined wardrobe icons.”
Overall, the line boasts minimal and relaxed fits in a muted palette signature to the brand. A suit set is complete with straight-legged trousers for that comfy yet elevated WFH look, while white linen shirts serve as wardrobe essentials throughout the season. Simplicity is key on dresses in both body-hugging and loose silhouettes, as well as a sweater vest and pleated skirt.
Scroll through the gallery above for COS’ SS21 campaign.
- Karim Sadli
- Aleksandra Woroniecka
- Edie Campbell, Adesuwa Aighewi, Dohyun Kim, Caren Jepkemei, Elsa Gelhard