Parade Unveils New Bralette Style in "Color Outside the Lines" Pride Campaign
Available in five seasonal hues.
Last month, Parade debuted its first collection of bralettes featuring two styles: the Scoop and Triangle. Now, the Gen-Z lingerie brand has returned with a third bralette design, which has been unveiled in its unofficial “Color Outside the Lines” Pride campaign.
The new full coverage bralette boasts a deep V cut and is crafted out of the label’s signature cooling Re:Play fabric. Available in gray “Storm,” purple “Magic Berry,” aqua “Butterfly,” navy blue “Starry Sky” and black “Eightball,” the piece comes with breathable mesh-front paneling, adjustable straps and a feather-light AirBand™, providing the wearer with weightless underboob support. Elsewhere, Parade’s bottoms and latest bralettes have been given new summer-inspired colorways for you to mix and match in over 130 combinations.
In addition, Parade will be donating 2,000 pairs of underwear to a number of LGBTQ+ organizations in honor of Pride Month (June). Take a closer look at the campaign above.
Priced from $9 to $30 USD, Parade’s “Color Outside the Lines” offerings are now available online.
