Fashion

Parade Unveils New Bralette Style in "Color Outside the Lines" Pride Campaign

Available in five seasonal hues.

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6,197 Hypes

Parade Unveils New Bralette Style in "Color Outside the Lines" Pride Campaign

Available in five seasonal hues.

Last month, Parade debuted its first collection of bralettes featuring two styles: the Scoop and Triangle. Now, the Gen-Z lingerie brand has returned with a third bralette design, which has been unveiled in its unofficial “Color Outside the Lines” Pride campaign.

The new full coverage bralette boasts a deep V cut and is crafted out of the label’s signature cooling Re:Play fabric. Available in gray “Storm,” purple “Magic Berry,” aqua “Butterfly,” navy blue “Starry Sky” and black “Eightball,” the piece comes with breathable mesh-front paneling, adjustable straps and a feather-light AirBand™, providing the wearer with weightless underboob support. Elsewhere, Parade’s bottoms and latest bralettes have been given new summer-inspired colorways for you to mix and match in over 130 combinations.

In addition, Parade will be donating 2,000 pairs of underwear to a number of LGBTQ+ organizations in honor of Pride Month (June). Take a closer look at the campaign above.

Priced from $9 to $30 USD, Parade’s “Color Outside the Lines” offerings are now available online.

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Creative Director
West Dakota
Stylist
Becky Akinyode
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