Fashion

Jil Sander Lenses Its SS22 Campaign in the Urban and Natural Spaces of Paris

The project is set to be published as a book.

By
564 Hypes

Jil Sander Lenses Its SS22 Campaign in the Urban and Natural Spaces of Paris

The project is set to be published as a book.

Jil Sander has launched an advertising campaign to tease its Spring/Summer 2022 collection.

“The most satisfying aspect of these campaign projects is working closely with the authors and our team,” Lucie and Luke Meier said in a press release. “Travelling, improvising, finding new dimensions in what we do. It is important to see the things you do in the world. And we are extremely happy of the affinity that bonds Chris and us together, and the way he expands the borders of our vision in the work we do together.”

The designers enlisted the help of Chris Rhodes to shoot the project in the urban and natural spaces of Paris that resonate with their vision. The sequence of images encompasses the values of touch, intimacy, honesty, trust, curiosity and carefulness, while documenting the brand’s aesthetic. Incorporating the language of modern photography and experimental cinema, the campaign’s story follows a group of city dwellers looking or waiting for things with a certain eye to happen unexpectedly.

Take a look at the photos above. Jil Sander’s SS22 campaign, a new chapter in the Meiers’ ongoing collaborative project, will soon be published into a book.

Read Full Article
Creative Director
Lucie Meier, Luke Meier
Art Direction
Heiko Keinath
Photographer
Chris Rhodes
Model
Henry Kitcher, Helena Severin, Moustapha Sy, Chu Wong
Share this article

What to Read Next

Jil Sander Embraces Freedom and Florals in Its Women's Pre-Fall 2022 Collection
Fashion

Jil Sander Embraces Freedom and Florals in Its Women's Pre-Fall 2022 Collection

The line features voluminous skirts, shirt dresses and more.
1,359 Hypes

The New Originals’ SS22 "Mathlete" Campaign Is Set in Ghana
Fashion

The New Originals’ SS22 "Mathlete" Campaign Is Set in Ghana

Based off director Ebeneza Blanche’s personal experience.
785 Hypes

Pastel Colors and Sharp Tailoring Dominate Jil Sander's SS22 Runway
Fashion

Pastel Colors and Sharp Tailoring Dominate Jil Sander's SS22 Runway

Paired with the label’s newly introduced Cannolo bag.
1,472 Hypes


Julia Fox Stars in Supreme's SS22 Campaign
Fashion

Julia Fox Stars in Supreme's SS22 Campaign

Directed and shot by Harmony Korine.
811 Hypes

Carhartt Faces Backlash for COVID-19 Vaccine Mandate
Culture

Carhartt Faces Backlash for COVID-19 Vaccine Mandate

The company doubled down on its new policy despite the criticism.
2,799 Hypes

Apple Unveils 'WeCrashed' Trailer Starring Anne Hathaway and Jared Leto
Film & TV

Apple Unveils 'WeCrashed' Trailer Starring Anne Hathaway and Jared Leto

The upcoming series is based on the fall of the WeWork empire.
2,289 Hypes

Daniel Radcliffe Will Play "Weird Al" Yankovic in New Biopic
Film & TV

Daniel Radcliffe Will Play "Weird Al" Yankovic in New Biopic

Harry Potter will trade in his wand for a microphone.
1,494 Hypes

How To Be Sex-Positive: 7 Steps for Living Your Best Sexual Life
Sex & Dating

How To Be Sex-Positive: 7 Steps for Living Your Best Sexual Life

Because we all have to start somewhere.
4,711 Hypes

Cardi B Promises To Pay For the Bronx Fire Victims' Funerals
Culture

Cardi B Promises To Pay For the Bronx Fire Victims' Funerals

The Bronx native gives back.
134 Hypes

Britney Spears Issues a Cease and Desist Letter Against Jamie Lynn
Culture

Britney Spears Issues a Cease and Desist Letter Against Jamie Lynn

The pop star also reveals she wishes she had “slapped” her sister and mom.
17,079 Hypes

Here Are 5 Tips for Spicing up Your Sexting
Sex & Dating

Here Are 5 Tips for Spicing up Your Sexting

For newbies and seasoned pros.
1,938 Hypes

Zendaya, Issa Rae and Megan Thee Stallion Nominated for 2022 NAACP Image Awards
Culture

Zendaya, Issa Rae and Megan Thee Stallion Nominated for 2022 NAACP Image Awards

‘Insecure’ and Lil Nas X also earned nods.
2,630 Hypes

Måneskin Are the Unexpected, Irreverent Rock Icons We've Been Waiting For
Music 

Måneskin Are the Unexpected, Irreverent Rock Icons We've Been Waiting For

How the Italian band went from hometown heroes to Gucci ambassadors.
12,388 Hypes

Machine Gun Kelly's Engagement Ring to Megan Fox Has Painful Thorns on Purpose
Culture

Machine Gun Kelly's Engagement Ring to Megan Fox Has Painful Thorns on Purpose

“Love is pain!” says the musician.
8,297 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.