Footwear

New Balance Announces 990v6 Release Date

Take an official look at the sneaker here.

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5,531 Hypes

New Balance Announces 990v6 Release Date

Take an official look at the sneaker here.

Following last year’s sneak peek from Teddy Santis, New Balance has finally unveiled an official look at the 990v6 sneaker along with its release date.

Offered in both men’s and women’s sizes, the silhouette — as previewed earlier — comes in a minimalist gray palette. The shoe features the iconic “N” branding on each side while “990” is found on the laterals. The mesh base is accompanied by suede overlays, while 990v6 branding appears on the tongue. The design is complete with “MADE IN U.S.A.” text on the rear, while the shoe sits on an ENCAP sole.

Marking the latest of the 990 series, the 990v6 comes after the 990v5 in 2019, the 990v4 in 2016, the 990v3 in 2012, the 990v2 in 1998 and the original 990 in 1982. The new sneaker is accompanied by a campaign titled “Runners Aren’t Normal,” seen below.

The New Balance 990v6 will officially launch on November 4 at 10 a.m. EST with a $200 USD pricetag.

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