Playboy Debuts Its Very Own Denim Line
Covered in the iconic bunny logo.
Playboy has launched its first official denim collection in women’s and men’s styles.
Originally known for its iconic magazine, which stopped printing in 2020 at the height of the pandemic, Playboy has strategized to become a larger lifestyle brand by rolling out owned-and-operated collections including its recent lingerie range. The new denim line joins the label’s ongoing growth in consumer products, with designs featuring the iconic bunny logo.
Comprised of 18 pieces, the women’s lineup features low-rise skater jeans as well as high-rise wide-leg silhouettes and flared pants. In the men’s collection are shapes such as skinny, straight-leg and dad jeans. Each style is highlighted with design elements such as bunny-shaped cut-outs, as well as repeated logo patterns.
“We have seen strong demand for Playboy-branded denim through our licensing collaborations, and we’re excited to launch Playboy’s first owned-and-operated denim line in time for the holiday season. We look forward to the continued expansion of our owned-and-operated business and will leverage these new product lines across the Playboy ecosystem,” PLBY Group President of Global Consumer Products Ashley Kechter explained in a press release.
See the denim range above and head over to Playboy’s website to shop the collection, priced from $80 to $110 USD a pair.
While you’re here, read our latest interview on Playboy’s iconic lingerie.
