Fashion

Parade x Brrch Floral Introduce New "Winterbloom" Collection

The lingerie brand celebrates the beauty of nature.

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Parade x Brrch Floral Introduce New "Winterbloom" Collection

The lingerie brand celebrates the beauty of nature.

Partnering with renowned floral designer Brittany Asch of Brrch Floral, cult-classic intimates brand Parade has unveiled its newest collection, “Winterbloom.” Inspired by nature’s ethereal beauty, the size-inclusive label’s first collaboration of the year is filled with dreamy winter florals and feminine lace, perfect for Valentine’s Day.

Standouts in the new release include an elegant long-sleeved mesh bodysuit covered in a deep romantic floral print that can be worn on its own or paired with jeans or a mini skirt for a sultry streetwear look. The launch’s signature floral pattern also appears on triangle bralettes, high-waisted briefs and cheeky underwear. Elsewhere, best-selling favorites like Silky Mesh, Universal and SuperSoft arrive in soft nude shades and rich verdant hues, as well as an array of patterns like the minimalist “Eightball Dots” or the vibrant and playful “Wildflower” option.

Available in sizes XS to 3XL and with prices ranging from $13 to $54 USD, the “Winter Bloom” collection is available for purchase on Parade’s website. Take a look at the stunning collaboration in the lookbook above.

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