Fashion 

TikTok's "Clowncore" Fashion Trend, Explained

The aesthetic has taken over the social media platform with over 212 million views.

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3,387 Hypes

TikTok's "Clowncore" Fashion Trend, Explained

The aesthetic has taken over the social media platform with over 212 million views.

TikTok has birthed numerous trends, from fairycore grunge and dreamcore to cottagecore and royalcore. One of the latest aesthetics to take over the video platform is clowncore, which has garnered over 212 million views to date.

As suggested by its name, clowncore is an aesthetic that takes inspiration from anything related to clowns and jesters. As explained by experts on the Aesthetics Wiki, the trend can be interpreted in a lighthearted, cutesy way, as well as in a darker, eerie style.

@blondetaki @salinakilla’s second skin clown look + song ?? #clowncore #spookyseason ♬ Nectarine lane by Salinakilla prod Izzy Perri – Salinakilla

The trend takes form in a variety of ways on TikTok, from colorful outfits to makeup looks. Those dressing up for the aesthetic will typically go for items such as large shoes, bright wigs, clown hats and suspenders, along with heavy makeup complete with highly pigmented eyes and lips.

@kelley.heyer Clowning around town #clowncore #fashiontrends2022 #maximalism ♬ Too Late Now – Wet Leg


Although the trend emerged on TikTok recently, clowncore isn’t entirely new. Notable designers who have taken inspiration from the style include Alexander McQueen, who presented a show titled “What a Merry-Go-Round” for Fall/Winter 2001. More recently, Jeremy Scott applied a similar aesthetic to his Moschino’s Pre-Fall 2022 collection, in addition to Batsheva Hay.

Whether you’re looking for costume ideas or simply willing to try out the look for fun, explore the world of TikTok’s clowncore aesthetic down below. While you’re here, see some of the most popular trends to try from the social media platform.

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