Fendi and Versace Celebrate "Fendace" Launch With New Campaign
Shot by Steven Meisel.
After revealing their joint “Fendace” collection last year, Fendi and Versace have now unveiled a campaign dedicated to the launch.
“It’s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much,” Kim Jones spoke of the team-up, while Donatella Versace added: “The campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, ‘Fendace’ will always mean love.”
The visuals, shot by Steven Meisel, see models Adut Akech, Anok Yai, Imaan Hammam, Naomi Campbell, Kristen McMenamy and more wearing the “Fendi by Versace” and “Versace by Fendi” pieces as they walk into the “Fendace nightclub.” Standouts include the Peekaboo and Baguette infused with Versace motifs, as well as the La Medusa bag updated with Fendi’s FF logo.
Peep the campaign above. The “Fendace” collection officially launches on May 12 at global pop-ups and events hosted by Fendi and Versace in New York, Los Angeles, Dubai, London, Tokyo and more.
